Ayr vs Kilmarnock
Which is better to live in? Distance: 10.9 miles apart.
The verdict
Kilmarnock is the more affordable option, with average house prices around 26% lower. Ayr has the lower crime rate of the two. For families, Ayr edges ahead on school quality.
Avg House Price
Ayr
£160,929
Kilmarnock
£127,807
Crime Rate
Ayr
136.9
Kilmarnock
203.1
Top-Two School Inspection Bands
Ayr
93.6%
Kilmarnock
68.2%
Avg Download Speed
Ayr
440.2
Kilmarnock
426.4
EPC Rating
Ayr
63
Kilmarnock
48.2
Median Income
Ayr
£31,793
Kilmarnock
£24,620
House Prices (2025)
Most affordable in ScotlandAt £127,807, Kilmarnock undercuts Ayr (£160,929) by around 26% on average house prices. The most affordable entry point in Ayr is a flat at £96,220, while in Kilmarnock it is a flat at £73,235.
Average Price by Property Type (2025)
Biggest gap: semi-detached homes are 32% pricier in Ayr (£186,156 vs £140,569).
Price Trend (23 Years)
Over the last 21 years, Kilmarnock prices grew faster — 102% vs 80%.
Crime & Safety
Safest in ScotlandAyr has a crime rate of 136.9 per 1,000 residents, which is 48% lower than Kilmarnock at 203.1 per 1,000. The most common crime category in Ayr is other-crime, while in Kilmarnock it is other-crime.
Crime Rate by Category (per 1,000 residents)
Both towns share the same top crime category: other crime.
Schools & Education
Best for schools in ScotlandOf the 50 schools in Ayr, 93.6% are in the top two inspection bands. In Kilmarnock, which has 54 schools, the figure is 68.2%.
Ayr School Inspection Breakdown
93.6% of 50 schools (42 primary, 8 secondary) sit in the top two inspection bands.
Kilmarnock School Inspection Breakdown
68.2% of 54 schools (47 primary, 7 secondary) sit in the top two inspection bands.
| Metric | Ayr | Kilmarnock |
|---|---|---|
| Total Schools | 50 | 54 |
| Primary | 42 | 47 |
| Secondary | 8 | 7 |
| % Top two bands | 93.6% | 68.2% |
Broadband & Connectivity
Broadband in Ayr averages 440.2 Mbps – ahead of Kilmarnock's 426.4 Mbps. Superfast coverage (30 Mbps+) reaches 99.2% of premises in Ayr and 94.2% in Kilmarnock. Gigabit availability stands at 85.2% in Ayr and 83% in Kilmarnock.
Ayr is the faster of the two by 3% on average download speed (440 vs 426 Mbps).
Energy Efficiency & Running Costs
Ayr leads on energy efficiency with an average EPC score of 63 (D), while Kilmarnock averages 48.2 (E). Estimated annual energy costs average £1,341 in Ayr and £1,492 in Kilmarnock. 48.5% of homes in Ayr have an EPC rating of C or above, compared to 53% in Kilmarnock.
Kilmarnock has more energy-efficient housing — 53% reach band C or above, vs 48.5% in the other.
Demographics & Economy
Median household income is £31,793 in Ayr and £24,620 in Kilmarnock. The median age is 43.3 in Ayr and 37.7 in Kilmarnock. Owner-occupancy is 45.8% in Ayr versus 48.8% in Kilmarnock. Employment rates stand at 76.2% in Ayr and 76.5% in Kilmarnock.
| Indicator | Ayr | Kilmarnock |
|---|---|---|
| Population | 62,580 | 51,390 |
| Median Age | 43.3 | 37.7 |
| Median Household Income | £31,793 | £24,620 |
| Employment Rate | 76.2% | 76.5% |
| Owner Occupied | 45.8% | 48.8% |
| Degree-Level Qualified | 37.3% | 27.6% |
Location
Common questions
Frequently asked questions
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